Skip to content

Made in South Africa. Built for bold flavour.

Kalahari Organics
0 items in cart

Cart

Your cart is empty.

Kalahari Flavour Crew · Creators Hub

WELCOME TO THE FLAVOUR CREW.

CREATE. INSPIRE. SHARE.

Everything you need to cook, shoot and share with Kalahari Organics in one place: how our flavours work, recipes to spark ideas, content guidance, and how we collaborate. The Crew is new and growing, and we're building it with the people who join.

Flavour first. Heat in balance.

Kalahari Organics is a South African, flavour-first condiment brand. We believe chilli should add flavour first, with heat that complements the food rather than overwhelms it. Show that in your content: the food leads, the chilli lifts it.

Pairing principles

  • Start with a little, taste, then build. Balance matters more than maximum heat.
  • Pair richness with heat: eggs, cheese, avocado and grilled meats carry chilli well.
  • Add crunch last so it stays crunchy.
  • Match the heat level to your audience and say how hot it is.
  • Let one Kalahari product be the hero of each dish so viewers know what to buy.

Approved product facts

  • Use the product name, size, heat level and ingredients exactly as shown on the label and product page.
  • Check allergens on the label of the jar you used and mention them where relevant.
  • Don't make health, nutrition, certification or award claims unless we've confirmed them to you in writing.
  • Not sure about a fact? Ask us before you post. We'd rather check than guess.
Current range and heat levels

Shown live from our product pages. If a heat level isn't shown, it hasn't been confirmed yet, so don't state one.

Recipe inspiration

Start from recipes already in the Kalahari Flavour library, grouped by cooking style and by product. Make them your own: new twists, your setting, your voice.

Braai

Quick Meals

Chicken

Chilli Crunch

Hot Sauce

Chilli Jam

Chilli Oil

Seafood

Browse all recipes

Content resources

Practical guidance for creating with Kalahari. Project-specific briefs, logo files and agreements are sent to you directly, never posted publicly.

Brand guidelines
  • Brand name: Kalahari Organics. Programme name: Kalahari Flavour Crew.
  • Tone: warm, confident and food-first. Real kitchens, real braais, real people.
  • Say "Made in South Africa" and "flavour first, heat in balance". Avoid "the hottest" or shock-heat challenges.
  • Never alter, cover or redraw our labels.
Logos
  • Approved logo files are shared with approved creators for agreed projects.
  • Don't recreate, recolour, stretch or combine the logo with other marks.
  • Tag us instead of adding a logo where a platform allows it.
Product information
  • Product names, sizes and heat levels: use the live range list above and the product page.
  • Ingredients and allergens: use the label on your jar.
  • Prices change. Link to the product page rather than quoting a price.
Photography guidance
  • Cook the food for real and shoot it fresh. No artificial or AI-generated food images.
  • Natural light, label facing the camera and in focus, and the food as the hero.
  • Shoot a mix: finished dish, the product in use (spoon, drizzle, pour) and the jar beside the plate.
  • Only include people who've agreed to be shown.
Video formats
  • Vertical 9:16 for Reels, TikTok and Shorts. Hook in the first two seconds.
  • Show the product being used, not just held.
  • Keep the recipe steps clear enough to cook from.
Deliverable specs
  • Feed photos: 4:5, at least 1080 × 1350 px. Website recipe photos: landscape 3:2, at least 2400 × 1600 px.
  • Video: 9:16, at least 1080 × 1920 px, with captions on.
  • Recipes: title, servings, prep and cook time you've actually tested, ingredients with quantities, and numbered steps.
  • Exact deliverables, deadlines and usage for each project are agreed in writing first.
Disclosure guidance
  • Say clearly when content is gifted, paid or part of an agreement, using the platform's paid-partnership label and plain words at the start of the caption.
  • Disclose even when the only thing you received was product.
  • Your agreement will set out the disclosure we need for that project. Follow the advertising rules that apply to you.
FAQs
Do I have to post a set number of times?
No. Commitments only exist when we agree a specific project in writing.
Will you edit my recipe?
Only light edits for length, format or clarity, and only if you give that permission. We won't change what the recipe is.
Can you use my content in ads?
Only with a separate written agreement for that use, with a clear scope and end date.
Is this paid?
Most Crew activity is unpaid creative collaboration. Any payment or product is agreed in writing before work starts.
How do I sign in?
Once you're approved, sign in with the email address you applied with to see the submission form.
Who sees my details?
Only the Kalahari team. Only what you approve for your public profile is ever shown on the site.

How we collaborate

Nine clear steps. Your style and your voice stay yours; we agree everything else up front.

  1. Apply

    Tell us about you and your food content on the Flavour Crew page.

  2. Review

    The Kalahari team reviews every application personally.

  3. Welcome

    Approved creators get access to the creator-only area of this hub.

  4. Idea or brief

    Pitch your own idea, or respond to a brief we send you.

  5. Agree in writing

    Deliverables, timing, any product or fee, credit and usage rights, before you start.

  6. Create

    Cook and shoot in your own style. You keep creative control.

  7. Submit

    Send it through the creator submission form for review.

  8. Review and publish

    We check product facts. Nothing is published on our channels without your permission.

  9. Credit and follow-up

    You're credited how you asked, and we share what we learn together.

Submit your content

Approved creators can send recipe ideas, finished recipes, photos, videos and published post links here. Every submission is reviewed by the Kalahari team. Nothing is published automatically.

Your content, your rights

  • You keep ownership of your work.
  • We only reuse it in the ways you permit below.
  • Paid promotion, exclusive use or licensing needs a separate written agreement.
  • You can ask us to stop using your content in future at any time.

Creator area: sign in required

The submission form is for approved Flavour Crew creators. Sign in with the email address you applied with. New here? Apply first.

Sign in Apply to join

Opportunities

These are the ways we may work together as the Crew grows. They depend on fit, timing and availability. None is guaranteed, and none is paid unless agreed in writing.

  • Your recipe featured in the Kalahari Flavour library
  • A creator profile on this hub
  • Reposts of your content with credit
  • Product for agreed projects
  • Recipe development projects
  • Tastings and events
  • Paid collaborations by written agreement
  • Longer-term ambassador roles
Apply to join the Crew Explore Kalahari Flavour

Get 10% off your first order

Join the Kalahari crew for new flavours, recipes and first dibs on drops.

By signing up you agree to receive marketing emails from Kalahari Organics. Unsubscribe anytime. See our privacy policy.